Meet our Team

Christopher  Pfaff
Christopher Pfaff
President & CEO

Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Canadian motorsports.Christopher took ownership of Pfaff Automotive Partners in 1986. His father founded the company in 1964 in Newmarket and since Christopher assumed leadership, the group has expanded considerably including the acquisition of Hallmark Toyota in 1999. Christopher is passionate about all things automotive and spent his youth at the track following Cana...Read MoreRead Less

Anthony Pellicori
Anthony Pellicori
General Manager

Serg  Curovic
Serg Curovic
BMW Brand Manager (Gold Sales Master)

Serg studied mechanical engineering at Humber College, but quickly realized his passion was for people, rather than for engineering. Having previously worked in the high-tech industry, he has been in the car business since 2007, where he’s been a top performer wherever he’s worked. At BMW of Mississauga since 2008, Serge is an avid soccer player who played semi-professionally, and a recently-engaged family man. Serg is fluent in Croatian, Serbian, Macedonian, Bosnian, and SlovenianSerg studied mechanical engineering at Humber College, but quickly realized his passion was for people, rather than for engineering. Having previously worked in the high-tech industry, he has been in the car business since 2007, where he’s been a top performer wherever he’s worked. At BMW of Mississauga since 2008, Serge is an avid soccer playe...Read MoreRead Less

Brandon  Auciello
Brandon Auciello
BMW Brand Manager

Brandon's greatest passion has always been cars. A little over 10 years ago, he went in to purchase a vehicle at one of the Pfaff dealerships and while going through the process, he started to see himself in the automotive industry. He asked his sales rep "how do I get into this business?" and the rest was history. His interest for BMW started at a young age and right out of high school. The BMW he really fell for was a 2004 330i ZHP sedan - any M vehicle with 4 doors has his vote. Prior to the automotive industry, he worked in the restaurant business and even owned a restaurant at one point in his life. He attended Seneca College for Business Administration and is a former Newmarket resident now living in Vaughan. Outside of work, he loves spending time with his family and friends, playing golf in the summer, and playing hockey in the winter.Brandon's greatest passion has always been cars. A little over 10 years ago, he went in to purchase a vehicle at one of the Pfaff dealerships and while going through the process, he started to see himself in the automotive industry. He asked his sales rep "how do I get into this business?" and the rest was history. His interest for BMW started at a...Read MoreRead Less

Leo  Vuocolo
Leo Vuocolo
BMW Brand Manager

Leo grew up in Etobicoke, and studied to become a chef at George Brown College’s culinary institute. He grew up loving cars, however, and after working a number of jobs in construction and the air transportation business, started in the industry in 2002, after a family member suggested it would be a good fit. Leo started working at BMW of Mississauga in 2008, before its acquisition by Pfaff. He has two young boys who are heavily into sports, lives in Mississauga, and speaks Italian.Leo grew up in Etobicoke, and studied to become a chef at George Brown College’s culinary institute. He grew up loving cars, however, and after working a number of jobs in construction and the air transportation business, started in the industry in 2002, after a family member suggested it would be a good fit. Leo started working at BMW of Mississ...Read MoreRead Less

Chris  Battaglia
Chris Battaglia
BMW Brand Ambassador (Silver Sales Master)

Chris grew up at the race track with his cousins; he worked on a race team supporting a Formula 2000 car, and started his first job at a dealership in 2002, after a stint at the LCBO. He studied business administration at Sheridan College. Outside of work, he spends most of his time with his wife and two children; he loves hockey and other sports, and lives in Burlington.Chris grew up at the race track with his cousins; he worked on a race team supporting a Formula 2000 car, and started his first job at a dealership in 2002, after a stint at the LCBO. He studied business administration at Sheridan College. Outside of work, he spends most of his time with his wife and two children; he loves hockey and other sports, ...Read MoreRead Less

Sean  Javed
Sean Javed
BMW Brand Ambassador (Silver Sales Master)

Sean has had a love for cars all of his life. His passion for BMW begun at a young age when his mother bought their first BMW, a BMW 5 Series. He started in the automotive industry in 1996 and started selling cars at the age of 18 at a Chrysler Dodge Jeep dealership. Prior to his automotive experience, he attended Sheridan College for graphic design and also worked in retail sales. He currently lives in Burlington, and enjoys going to the gym, hiking, snowboarding, and spending time with his wife and daughter. His all time favourite car that he has owned was a E93 2010 BMW M3 Cabriolet. He fluently speaks English and Klingon.Sean has had a love for cars all of his life. His passion for BMW begun at a young age when his mother bought their first BMW, a BMW 5 Series. He started in the automotive industry in 1996 and started selling cars at the age of 18 at a Chrysler Dodge Jeep dealership. Prior to his automotive experience, he attended Sheridan College for graphic desig...Read MoreRead Less

Lee  Hui
Lee Hui
BMW Brand Ambassador

Sales, and connecting the right people with the right products and services, has always been Lee’s forte, whether in the wireless business, as a financial services advisor (he studied statistics and mathematics at Carelton University), or in automobiles. For a long time the only Chinese-speaking sales representative at BMW of Mississauga, he has been at the dealership since 2008. In his spare time, he is working toward acquiring his private pilot’s license. Lee is fluent in Cantonese and Mandarin.Sales, and connecting the right people with the right products and services, has always been Lee’s forte, whether in the wireless business, as a financial services advisor (he studied statistics and mathematics at Carelton University), or in automobiles. For a long time the only Chinese-speaking sales representative at BMW of Mississauga, he has ...Read MoreRead Less

Dylan Edminson
Dylan Edminson
BMW Brand Ambassador

Dylan joined the group in 2012 as a car porter at Pfaff Porsche while finishing off his degree in psychology at University of Western Ontario in London . In 2015 he joined the Sales team at Pfaff BMW in Mississauga. Dylan’s interest in BMW came from his father, who has always been an avid a BMW enthusiast. His favourite model is a naturally aspirated M5 E39. Dylan’s loves are skiing, golfing and playing soccer. He lives in Vaughan.Dylan joined the group in 2012 as a car porter at Pfaff Porsche while finishing off his degree in psychology at University of Western Ontario in London . In 2015 he joined the Sales team at Pfaff BMW in Mississauga. Dylan’s interest in BMW came from his father, who has always been an avid a BMW enthusiast. His favourite model is a naturally aspir...Read MoreRead Less

Nael Adas
Nael Adas
BMW Brand Ambassador

Nael has worked in the automotive industry since 2011. He attended McGill University and LaSalle College for marketing, and later had a career in finance before moving into automotive sales. He developed an interest for cars at a young and carried that passion with him into his present role. His favourite car is a BMW M3. Outside of work, he enjoys spending time with his family. He currently resides in Mississauga, and fluently speaks Arabic.Nael has worked in the automotive industry since 2011. He attended McGill University and LaSalle College for marketing, and later had a career in finance before moving into automotive sales. He developed an interest for cars at a young and carried that passion with him into his present role. His favourite car is a BMW M3. Outside of work, he enjoys...Read MoreRead Less

Yasir Iqbal
Yasir Iqbal
BMW Brand Ambassador

Yasir has always loved everything about cars. When he joined Pfaff BMW in 2020, his passion for cars turned into a new career. Prior to the automotive industry, he worked for over 10 years in hotel management at world recognized brands such as Hilton, Westin, Sheraton, Marriott, and Intercontinental Hotels. He has had an interest in BMWs since he was a teenager, and his dream of owning a BMW came true when he joined Pfaff. To date, his favourite BMW is the BMW 7 Series. Outside of work, he enjoys spending time with family & friends, watching movies, trying new food from international cuisines, listening to music, and reading about world events. He was born and raised in Toronto, and currently resides in Pickering. He fluently speaks English, Urdu, and Hindi.Yasir has always loved everything about cars. When he joined Pfaff BMW in 2020, his passion for cars turned into a new career. Prior to the automotive industry, he worked for over 10 years in hotel management at world recognized brands such as Hilton, Westin, Sheraton, Marriott, and Intercontinental Hotels. He has had an interest in BMWs since he ...Read MoreRead Less

Zaheer Molu
Zaheer Molu
BMW Brand Ambassador

Zaheer got into the automotive industry at a very young age - he started as a lot attendant at the age of 16 and went on to become the manager at a small luxury pre-owned dealership he was working for. He then went on to work in the advertising world, working on corporate advertising campaigns for Ford Motor Company and GM. Outside of the automotive industry, he was a National Director of Marketing & Communications for a large national not-for-profit and has also been running his own international wedding photography business for the past 14 years. He was later looking for a change and went back to his first true love, automotive. For school, he attended Centennial College for Creative Communications. The first BMW he fell in love with was his manual E46 330 Cabriolet. He had always driven Japanese cars - this was his first BMW, and the way it connected to the road was like no other so he was hooked to the brand from that moment. On his downtime, he spends it hanging out with his family because they mean everything to him. He currently lives in Vaughan, and also speaks Gujurati, and understands other Indian dialects.Zaheer got into the automotive industry at a very young age - he started as a lot attendant at the age of 16 and went on to become the manager at a small luxury pre-owned dealership he was working for. He then went on to work in the advertising world, working on corporate advertising campaigns for Ford Motor Company and GM. Outside of the automotiv...Read MoreRead Less

Sandy  Correia
Sandy Correia
Leasing & Financing Retention Specialist

After graduating from high school, Sandy attended Marvel Beauty institute in Yorkville. Shortly after, she opened her own beauty salon in Mississauga, where she worked as an esthetician for six and a half years. Sandy also has extensive sales experience as her father owned a men's clothing store and her grandfather owned a pre-owned car dealership in Toronto. Sandy joined the Pfaff Team in July 2012 and has worked in several different roles gaining over 20 years of automotive experience as a Reception & Leasing Retention Specialist, Concierge, Product Genius, Licensing & Dealer Trade Facilitator, and presently a Leasing & Financing Specialist. She’s self taught and is passionate about the cars and people in her everyday dealings.After graduating from high school, Sandy attended Marvel Beauty institute in Yorkville. Shortly after, she opened her own beauty salon in Mississauga, where she worked as an esthetician for six and a half years. Sandy also has extensive sales experience as her father owned a men's clothing store and her grandfather owned a pre-owned car dealership...Read MoreRead Less

Jerome Flanagan
Jerome Flanagan
Fleet Manager

Fleet manager for the entire Pfaff group, Jerome has worked with Pfaff for four years. While he’s been a car enthusiast his entire life – his first car was a 1967 Dodge Dart whose radio only had one working speaker – he happened into the business by accident, when his wife (then girlfriend) noticed there was a job opening at the dealership across the street from her workplace. He has since worked at three dealership groups, several fleet management companies in Canada and the U.S., and the Toronto Automobile Dealers Association.Fleet manager for the entire Pfaff group, Jerome has worked with Pfaff for four years. While he’s been a car enthusiast his entire life – his first car was a 1967 Dodge Dart whose radio only had one working speaker – he happened into the business by accident, when his wife (then girlfriend) noticed there was a job opening at the dealership ac...Read MoreRead Less

Philip  Ficara
Philip Ficara
Delivery Specialist

Philip is a 30-plus-year veteran of the automotive industry, and uses his background working at a high-end clothing store into delivering exceptional experiences in the showroom. He’s a car fanatic, and enjoys all kinds of cars, including vintage, classic, muscle, sporty, and luxury vehicles. Philip lives in Toronto, speaks fluent Italian, and enjoys spending time with his family and friends, as well as giving back - he has helped fundraise for the Princess Margaret cancer foundation since 1997.Philip is a 30-plus-year veteran of the automotive industry, and uses his background working at a high-end clothing store into delivering exceptional experiences in the showroom. He’s a car fanatic, and enjoys all kinds of cars, including vintage, classic, muscle, sporty, and luxury vehicles. Philip lives in Toronto, speaks fluent Italian, and en...Read MoreRead Less

Paul Polisena
Paul Polisena
Brand Marketing Specialist

The very first word Paul spoke was "car". The rest is history. Paul began to have a deep interest for automotive at a young age, which stuck with him throughout the majority of his life and career. Paul joined the automotive industry in 2016 as a member of the MINI Marketing team at BMW Group Canada. He then continued his passion for the BMW & MINI brands when he joined Pfaff in early 2019 in his current role. Prior to his time in the automotive industry, he held a couple of marketing roles in both the PR and business consulting industries, and attended the University of Guelph for Marketing Management. He has a soft spot in his heart for high-performance vehicles, which explains his admiration for the BMW M brand and vehicles. The very first word Paul spoke was "car". The rest is history. Paul began to have a deep interest for automotive at a young age, which stuck with him throughout the majority of his life and career. Paul joined the automotive industry in 2016 as a member of the MINI Marketing team at BMW Group Canada. He then continued his passion for the BMW & MINI...Read MoreRead Less

Dominic Tan
Dominic Tan
BMW Brand Ambassador

Haitham Al-Safi
Haitham Al-Safi
BMW Brand Ambassador

Gautam Parmar
Gautam Parmar
BMW Brand Ambassador

Yasir  Al-Sheraidah
Yasir Al-Sheraidah
Fixed Operations Manager

Bio coming soon.

Krishna  Dilkhush
Krishna Dilkhush
Assistant Service Manager

Krishna attended Georgian College in India from 2004, to the time he immigrated to Canada in 2006. He also studied at the Automotive Centre (for training) in Etobicoke, graduating in 2007. Krishna began at Pfaff BMW in 2008 in the parts department and became a service advisor in 2013. He enjoys long distance driving, cars, watching movies, trying new foods, and raising his pets. He lives in Brampton and is fluent in Hindi and Gujarati. Krishna attended Georgian College in India from 2004, to the time he immigrated to Canada in 2006. He also studied at the Automotive Centre (for training) in Etobicoke, graduating in 2007. Krishna began at Pfaff BMW in 2008 in the parts department and became a service advisor in 2013. He enjoys long distance driving, cars, watching movies, trying n...Read MoreRead Less

Gretchen  Domingo
Gretchen Domingo
Service Consultant

Gretchen’s first job in the automotive industry was as a service receptionist at a Ford dealership in 2012; she began with Pfaff BMW as a service consultant in 2014. She graduated from University of Toronto in 2013 with a degree in psychology, and enjoys volleyball, trying new foods, social media, and fashion. Gretchen lives in Milton.

Victoria Van Wart
Victoria Van Wart
Service Consultant

Victoria studied Event Management at Humber College and joined Pfaff BMW Service Team in February 2018. Before working at Pfaff she worked as a recreation coordinator and a receptionist at a spa. Away from work, she enjoys a lot of outdoor activities, including hiking and yoga. She also loves spending time with friends and family. Victoria lives in Mississauga.Victoria studied Event Management at Humber College and joined Pfaff BMW Service Team in February 2018. Before working at Pfaff she worked as a recreation coordinator and a receptionist at a spa. Away from work, she enjoys a lot of outdoor activities, including hiking and yoga. She also loves spending time with friends and family. Victoria lives in...Read MoreRead Less

Roberto Mazariego
Roberto Mazariego
Service Advisor

Roberto has worked in the automotive business since 2009 and joined the Pfaff BMW Team in 2018 after attending Pfaff Auto job fair. He's been long time car enthusiast and enjoys driving which is a perfect fit for the BMW brand. His favourite model is the famous M3. Roberto also has experience working financial industry, and studied Hotel and restaurant operations management. Outside of work, he enjoys spending time with family and friends and working out at a gym. Roberto lives in Hamilton and speaks fluent Spanish.Roberto has worked in the automotive business since 2009 and joined the Pfaff BMW Team in 2018 after attending Pfaff Auto job fair. He's been long time car enthusiast and enjoys driving which is a perfect fit for the BMW brand. His favourite model is the famous M3. Roberto also has experience working financial industry, and studied Hotel and rest...Read MoreRead Less

Daan Poortvliet
Daan Poortvliet
Shop Foreman

Daniel Poortvliet was born in Emmeloord, Netherlands. Being a farmer’s son, he was always involved at an early age in taking things apart like tractors, machinery, bicycles and scooters. He attended automotive college in the Netherlands in 1979, and landed a job with Renault in Emmeloord, Netherlands as a technician. After immigrating to Canada in 1986, Daan worked as a licensed BMW technician at Beach Auto in Toronto until 1995, then took on the role as team leader at Maranello BMW from 1995-1997. Since 1997, he has worked as Pfaff BMW's Shop Foreman and team leader. Daan received first place in the ISTC Canada competition in 2001 and was among the top seven winners worldwide in Germany. In 2003, he went on to take third place. He loves to follow bicycle racing and car racing, and enjoys cycling in his free time; he has a collection of bicycles. Daan lives in Mississauga and speaks Dutch and German. Daniel Poortvliet was born in Emmeloord, Netherlands. Being a farmer’s son, he was always involved at an early age in taking things apart like tractors, machinery, bicycles and scooters. He attended automotive college in the Netherlands in 1979, and landed a job with Renault in Emmeloord, Netherlands as a technician. After immigrating to Canada i...Read MoreRead Less

Daniel Pacheco
Daniel Pacheco
Service Team Leader

Daniel Started in the automotive industry as a tire and lube technician while still attending high school. In 1996, enrolled in the automotive diploma program at Centennial College, and after graduating, worked as an automotive apprentice at Honda. He joined Pfaff BMW in 2003 as a licensed technician, and received his Master Technician status in 2008. Daniel loves the outdoors, including hunting, fishing, boating and spending time with his family. He lives in Bolton and is fluent in Portuguese.Daniel Started in the automotive industry as a tire and lube technician while still attending high school. In 1996, enrolled in the automotive diploma program at Centennial College, and after graduating, worked as an automotive apprentice at Honda. He joined Pfaff BMW in 2003 as a licensed technician, and received his Master Technician status in 20...Read MoreRead Less

Ash  Perera
Ash Perera
Parts Manager

Ash has always been a huge car enthusiast. He's been in the automotive industry for all of his career. In 2013, Ash visited Pfaff BMW purchasing parts for his BMW at the time and jokingly asked "are you you hiring?" The rest is history. Ash's favourite car is the E46 M3 which he currently owns. He holds a Honours Bachelor of Business Administration degree from the University of Guelph. Ash currently lives in Mississauga. Ash has always been a huge car enthusiast. He's been in the automotive industry for all of his career. In 2013, Ash visited Pfaff BMW purchasing parts for his BMW at the time and jokingly asked "are you you hiring?" The rest is history. Ash's favourite car is the E46 M3 which he currently owns. He holds a Honours Bachelor of Business Administratio...Read MoreRead Less

Chris  Chua
Chris Chua
Parts Advisor

Chris has worked at Pfaff BMW since he was hired as a co-op apprentice for the service department in 2011; he’s since held roles as a parts runner and parts advisor. After getting accepted into the law program at Ryserson University, he changed course to follow his passion for cars, and has never looked back; his first project car was a 1992 E36 3 Series he purchased in high school. Outside of work, Chris likes to work on his project cars with friends; he also works part time at a community centre, and enjoys playing music.Chris has worked at Pfaff BMW since he was hired as a co-op apprentice for the service department in 2011; he’s since held roles as a parts runner and parts advisor. After getting accepted into the law program at Ryserson University, he changed course to follow his passion for cars, and has never looked back; his first project car was a 1992 E36 ...Read MoreRead Less

Jason Azurin
Jason Azurin
Parts Advisor

Jason has always loved cars. He started here at Pfaff BMW in 2015 in our Service Department as a vehicle porter, and later decided he wanted to work in the Parts Department. He always knew he wanted to be on the parts team, and his first role on the parts team was a Parts Runner. Jason worked his way up and is now one of our top senior advisors, bringing knowledge and insight to all the customers he assists. Jason's favourite BMWs are the E60 and F10 M5's. He loves them because they offer a great balance between a sporty dynamic, lots of power, and a spacious comfortable interior to drive your family around. In his spare time, Jason enjoys playing basketball, hiking and most importantly, spending time with his family.Jason has always loved cars. He started here at Pfaff BMW in 2015 in our Service Department as a vehicle porter, and later decided he wanted to work in the Parts Department. He always knew he wanted to be on the parts team, and his first role on the parts team was a Parts Runner. Jason worked his way up and is now one of our top senior advisors, br...Read MoreRead Less

Aaron Rahaman
Aaron Rahaman
Parts Advisor

Aaron started his love for cars at a young age. His dad is considered a legend in the auto parts industry. Aaron was unsure what he wanted to do as a career, so his dad sent him to work for the Pfaff BMW Parts Department as a parts runner until he decided. Aaron started here at Pfaff BMW in 2016 as a Parts Runner and loved working with the team so much that he decided to stay. Since then he has had many different positions in our parts department; from Parts delivery driver to Shipper Receiver. Aaron is one of our senior advisors assisting our service technicians find the parts to get our customer’s cars back on the road. Aaron’s favorite BMW has to be the E92 Generation M3 because of its sporty, track-inspired characteristics and its V8 Power. Aaron is a Mississauga local and in his spare time enjoys gaming, building his computer, and driving his E46 BMW 3-Series.Aaron started his love for cars at a young age. His dad is considered a legend in the auto parts industry. Aaron was unsure what he wanted to do as a career, so his dad sent him to work for the Pfaff BMW Parts Department as a parts runner until he decided. Aaron started here at Pfaff BMW in 2016 as a Parts Runner and loved working with the team so ...Read MoreRead Less

Nathan  Lawrence
Nathan Lawrence
Parts Advisor

From when he was a child, Nathan has had two major passions: cars and golf, and he has the special distinction of having worked in both fields. His automotive passion runs deep; Nathan studied automotive marketing at Georgian College, and began working in the dealership business from when he was just out of school. In his various roles in the car industry, he has worked in leasing, finance, parts, and sales, and has managed his own inventory.From when he was a child, Nathan has had two major passions: cars and golf, and he has the special distinction of having worked in both fields. His automotive passion runs deep; Nathan studied automotive marketing at Georgian College, and began working in the dealership business from when he was just out of school. In his various roles in the car i...Read MoreRead Less

Patrick Rehatta
Patrick Rehatta
Shipper & Receiver

Pat started his interest in cars since the early Gran Turismo days, and has been a car enthusiast ever since. He's been in the automotive industry for almost 15 years. He started in the industry at a repo-depo as a lot attendant, moved to Audi Downtown Toronto in 2010, and then to Pfaff BMW in 2014. He joined Pfaff BMW as a sales lot attendant, and then made the move to the parts department in 2016. He’s since held roles as a Parts Runner, a Temporary Driver, and his current role as a Parts Shipper/Receiver. He has a Business Administration from Humber College. Pat's favourite car is the '03 Infiniti G35 which he purchased in 2010, but the '94 R32 Nissan SkyLine GTR (V-Spec 2) has always been at the top of his list. Outside of work, Pat likes to work on his electric guitar knowledge; he also volunteers part-time at an Indonesian church as a drummer, and enjoys playing video games. He's also a real big fan of Japanese Manga and Anime. Pat currently lives in Mississauga.Pat started his interest in cars since the early Gran Turismo days, and has been a car enthusiast ever since. He's been in the automotive industry for almost 15 years. He started in the industry at a repo-depo as a lot attendant, moved to Audi Downtown Toronto in 2010, and then to Pfaff BMW in 2014. He joined Pfaff BMW as a sales lot attendant, and...Read MoreRead Less