Experience Luxury 7 Series

Discover the world of the all-new 7 Series.

The all-new BMW 7 Series reaches new altitudes in technology, comfort, and performance while integrating them seamlessly into a luxury experience for both drivers and passengers. With more innovations than any other car in its class and a wealth of athleticism, the 7 Series effortlessly takes the pole position for the future of luxury travel.

While sheer size gives the 7 Series the appearance of a straight-line power-hungry beast, radical engineering provides this luxury sedan with a level of overall performance that puts most coupes to shame. Its revolutionary lightweight Carbon Core creates a lower center of gravity to improve agility, while a 445-hp V8 TwinPower Turbo engine powers this beast to a not so subtle class-leading 0-60 time of only 4.3 seconds

Discover why the new 7 Series exemplifies luxury - reinvented, below.


Carbon Core structure for remarkable lightness, performance, and handling.

The application of aluminium, highly rigid steel, magnesium and carbon fibre reinforced plastic, from which the Carbon Core is created, contribute to the massive, targeted reduction in vehicle weight, while at the same time increasing vehicle stability. Together with weight reduction achieved from attention to the smallest detail, the new 7 Series has a 50:50 axle load distribution and drops its centre of gravity even further.

Air resistance is reduced by the air breather and the air curtain on the front wheel arches as well as the active air stream kidney grille with its visible air vents between the grille slats to electrically open and close the air inlet in front of the radiator when needed. Additionally, the 2-axle air suspension automatically lowers the vehicle by 10 mm at speeds over 120 km/h. Intelligent BMW xDrive all-wheel drive adapts perfectly to even the most challenging road surface conditions, always offering outstanding traction.


World-leading technologies that deliver relaxation and well-being.

Active Comfort Drive with Road Preview combines driving comfort with dynamic driving. Thanks to the electromechanical active sway stabilization, movement of the body is minimized when driving straight and when rounding corners. The system is based on active stabilizers on the front and rear axles and continuously regulates the suspension during the journey.

Direct and indirect light sources lend the interior of the BMW 7 Series its modern lounge character. The lighting concept is perfected with the Panorama glass roof Sky Lounge when natural light sources combine with the colour nuances of the ambient light to create an unforgettable atmosphere. At the push of a button, the Ambient Air Package fills the interior of the car with a subtle, pleasant fragrance. The Executive Lounge offers the rear passenger on the front passenger side maximum comfort through a wide range of adjustment options, an optional massage function with combined vitality program and a footrest for a comfortable resting position.


New and innovative ways to interact and control.

With BMW Gesture Control, selected functions can be operated by means of defined hand movements. Simple gestures such as swiping or pointing let you accept or reject an incoming telephone call, or twirl your index finger to adjust volume. Touch Command is a tablet with 7" display that is integrated into the rear centre armrest, allowing control of many vehicle systems.

The BMW display key shows various information about the vehicle's status and allows selected functions to be controlled via the integrated touch display. The time can be displayed, along with remaining fuel and current range, service notifications, as well as the current status of the central locking system, the windows and the glass roof. In addition, auxiliary heating can be operated.

Convenient valet service and 7 Series concierge.

We know time is your most precious commodity - and that quality time with your car is spent behind the wheel, not waiting for it to be serviced. 7 Series owners enjoy valet service: we’ll arrive at your home or work with a BMW loaner car, whisk your 7 Series away to be serviced, and will bring your car back when it’s ready.

You’ll also have access to our exclusive service valet at Toronto Pearson airport. Leave your car at Valet Care, and we’ll pick it up, perform any service work you request, and have it back at the airport for you to pick up when you return (details here).

There’s so much that’s new about the 7 Series that it’s impossible to experience or understand during a conventional test drive. Connect with our 7 Series Concierge for a personal presentation and the opportunity to drive the new 7 Series, feel its power, agility and comfort; to relax in its silent, comfortable cabin; and to interact with its world-leading technology.